Home e‐mail: Relational maintenance and gratification opportunities
- 1 September 1999
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 43 (4), 659-669
- https://doi.org/10.1080/08838159909364515
Abstract
This study explored the household use of electronic mail. In a telephone probability sample of 881 adults, 112 adults reported they used electronic mail. This sample provided four superordinate reasons for home e‐mail use: interpersonal relationships; personal gain; business; and gratification opportunities. Overwhelmingly, home e‐mail was reported to be used for interpersonal relationship reasons regardless of user demographics. The findings suggest that e‐mail is used for the maintenance of interpersonal relationships and that gratification opportunities play an important role in home e‐mail use.Keywords
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