Managing your corporate images
- 1 May 1986
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 15 (2), 109-115
- https://doi.org/10.1016/0019-8501(86)90051-9
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Corporate Advertising: Process, Practices, and Perspectives (1970–1989)Journal of Advertising, 1985
- Native-View Paradigms: Multiple Cultures and Culture Conflicts in OrganizationsAdministrative Science Quarterly, 1983
- Markets, Bureaucracies, and ClansAdministrative Science Quarterly, 1980
- How advertising affects employeesBusiness Horizons, 1980
- Nurturing Corporate ImagesEuropean Journal of Marketing, 1977