Rankings
Publications
Search Publications
Cited-By Search
Sources
Publishers
Scholars
Scholars
Top Cited Scholars
Organizations
About
Login
Register
Home
Publications
Decision Support Systems for Marketing Managers
Home
Publications
Decision Support Systems for Marketing Managers
Decision Support Systems for Marketing Managers
JL
John D. C. Little
John D. C. Little
Publisher Website
Google Scholar
Add to Library
Cite
Download
Share
Download
1 January 1979
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 43
(3)
,
9
https://doi.org/10.2307/1250143
Abstract
No abstract available
All Related Versions
Version 1, RePEc (Unconfirmed version)
Cited by 159 articles