Abstract
A theory of the viscosity of raw rubbers is developed on the postulate that raw rubbers, when subjected to continuous shear in the non‐Newtonian region of flow, consist of microscopic rheological units which are semipermanent aggregates of many rubber molecules [M. Mooney and W. E. Wolstenholme, J. Appl. Phys. 25, 1098 (1954)]. The theory treats these units as tacky, elastic solids, whose relative movement and slippage constitute the macroscopic flow of the rubber. The resulting theoretical flow curve differs little from that given by H. M. Smallwood [J. Appl. Phys. 8, 505 (1937)], but the interpretation of the parameters is radically different. The new theory leads to expressions for the number of temporary point attachments per unit area between two touching rheological units and for the mean life of these attachments. Agreement with experimental data is slightly better than in Smallwood. Two types of observed deviation from the theory can be interpreted as due to two plausible phenomena not included in the mathematical treatment.

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