Applied and basic social research: A difference in social context

Abstract

A beginning point in the establishment of successful applied social research efforts is the conceptualization of a perspective identifying key differences between basic and applied social research activity. The distinctive character of applied research lies in its social context and several elements associated with this context. These elements are: (1) difference in work style; (2) multidisciplinary nature; (3) selection of variables; (4) communication of results; and (5) recommendations for action. The successful researcher in an applied environment is one who can function in a bureaucratic setting and is sensitive to the reality that not all research findings will be utilized in a rational planning model.