In this paper, we use an approach which involves 3D finite elements and a contact algorithm. For a given deflection of the hub, the algorithm computes the nodes that come into contact with a predefined contact plane, and the magnitudes of the contact forces at the nodes. Thus, the algorithm computes the size and shape of the footprint, and the contact forces at the FE nodes. To illustrate the technique, we analyze a homogeneous tire subjected to footprint loading. The computed shapes and sizes of the footprint area at different levels of rim deflection are shown to be in good agreement with experimental results. The computed tire profiles and the load-deflection response of the tire are also in good agreement with experimental results. The computed results include the distribution of stress, strain, and strain energy density within the tire, and the changes in this distribution with applied footprint loadings.