Sustainability and materiality: The bioregional and cultural challenges to evaluation

Abstract

The current debate on indicators for sustainability and life‐cycle assessment of materials relies heavily on universalised systems theory, first developed by Bertalanffy in the 1950s. Various ecolabelling and environmental auditing schemes have attempted to account for all the variables required to measure the sustainability of a given product or material in relation to its resource use. The aim has always been to try and harmonise standards used to facilitate trade regardless of location and using a standard neo‐classical economic framework. This paper questions the hegemonic position that synchronic systems analysis currently enjoys by proposing an alternative approach that recognises evolving and relative standards based on localised cultural and economic valuation. This alternative approach is underpinned by the concept of bioregionalism which combines physical, economic and cultural mapping of local resources using local parameters and evaluation methods. Recent bioregional research into local information on environmentally benign materials in Aberdeenshire, Scotland is used to illustrate one way of bringing a meaningful regional framework back into the debate on indicators of sustainability in relation to materiality.