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A Gap Analysis of Professional Service Quality
Home
Publications
A Gap Analysis of Professional Service Quality
A Gap Analysis of Professional Service Quality
SB
Stephen W. Brown
Stephen W. Brown
TS
Teresa A. Swartz
Teresa A. Swartz
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1 April 1989
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 53
(2)
,
92
https://doi.org/10.2307/1251416
Abstract
Providers of professional services recently have awakened to consumer challenges, competition, and the realities of marketing. With these changes, a related and...
Keywords
COMPETITION
SERVICE QUALITY
MARKETING
GAP ANALYSIS
PROFESSIONAL SERVICE
CONSUMER CHALLENGES
AWAKENED
SERVICES RECENTLY
QUALITY PROVIDERS
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Open Access
Cited by 509 articles