Although Britain has never had a set of policies explicitly labelled ‘family policies’, most if not all social policies are implicitly family policies because they are based on certain assumptions about the nature of relationships between the sexes and the generations. By careful examination of the detail of the legislation and administrative rules, together with the way in which services are allocated and used, it is possible to expose these assumptions and show that they are not only consistent between policies but very persistent over time. This paper first examines the assumptions concerning the division of unpaid labour within the family whereby women care for the young, the sick and the old and for able-bodied adult men (their husbands). The examples are selected from a variety of income maintenance systems and services for children, the old and the disabled. Particular attention is focused on the extent to which it is recognized that women are at the same time workers in the labour market and unpaid domestic workers in the home. The second part of the paper analyses the impact on their participation and opportunities in the labour market of the ideology which accords to women the primary responsibilities for caring for other members of their family. The perpetuation of such an ideology favours the interests of men and frequently the interests of the economically powerful, but it is not assumed that these interests always coincide.