Are consumers really satisfied?
- 28 February 1975
- journal article
- Published by Elsevier in Business Horizons
- Vol. 18 (1), 85-90
- https://doi.org/10.1016/0007-6813(75)90014-2
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Consumer expectations and the communications gap: Causes of consumer dissatisfactionBusiness Horizons, 1973
- Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product PerformanceJournal of Marketing Research, 1973