Performance and Satisfaction in an Industrial Sales Force: An Examination of their Antecedents and Simultaneity
Open Access
- 1 March 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 44 (2), 65-77
- https://doi.org/10.1177/002224298004400208
Abstract
Is the link between performance and job satisfaction myth or reality? Does performance influence satisfaction, or does satisfaction influence performance? This age-old managerial problem is examined with a causal modeling methodology to unravel the true relationship.Keywords
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