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The Fundamentals of Customer Equity Management
Home
Publications
The Fundamentals of Customer Equity Management
The Fundamentals of Customer Equity Management
RB
Robert C. Blattberg
Robert C. Blattberg
JT
Jacquelyn S. Thomas
Jacquelyn S. Thomas
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1 January 1998
book chapter
Published by
Springer Nature
p.
359-385
https://doi.org/10.1007/978-3-322-99638-1_16
Abstract
No abstract available
Keywords
FUNDAMENTALS OF CUSTOMER EQUITY MANAGEMENT
Cited by 2 articles