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Commitment to future interaction in marketing transactions.
Home
Publications
Commitment to future interaction in marketing transactions.
Commitment to future interaction in marketing transactions.
KR
Kenneth J. Roering
Kenneth J. Roering
ES
E. Allen Slusher
E. Allen Slusher
RS
Robert D. Schooler
Robert D. Schooler
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1 June 1975
journal article
Published by
American Psychological Association (APA)
in
Journal of Applied Psychology
Vol. 60
(3)
,
386-388
https://doi.org/10.1037/h0076628
Abstract
No abstract available
Keywords
PROFITABILITY
FACTORIAL DESIGN
Cited by 18 articles