The Effect of Reminders of Death on Reckless Driving

Abstract

Why do young people, especially young men, engage in reckless driving despite the fact that this behavior contradicts the basic biological imperative of self-preservation? Answering this interesting and crucial question may lead to effective interventions. A series of studies, based on terror management theory, examined the effects of reminders of death on risk taking while driving. The dependent measures were either self-reported behavioral intentions of risky driving or driving speed in a car simulator. Findings showed that mortality-salience inductions led to more risky driving than the control condition only among individuals who perceived driving as relevant to their self-esteem. The introduction of positive feedback about driving eliminated this effect. The complex role of self-esteem in the process of risk taking is discussed.