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Product Life Cycles as Marketing Models
Home
Publications
Product Life Cycles as Marketing Models
Product Life Cycles as Marketing Models
JC
Jr. William E. Cox
Jr. William E. Cox
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1 January 1967
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 40
(4)
,
375
https://doi.org/10.1086/295003
Abstract
No abstract available
Keywords
PRODUCT LIFE CYCLE
Cited by 186 articles