Measuring the hedonic and utilitarian sources of consumer attitudes
- 1 April 1991
- journal article
- Published by Springer Nature in Marketing Letters
- Vol. 2 (2), 159-170
- https://doi.org/10.1007/bf00436035
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Effects of affective and cognitive focus on the attitude–behavior relation.Journal of Personality and Social Psychology, 1986
- Self-Concept in Consumer Behavior: A Critical ReviewJournal of Consumer Research, 1982
- The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and FunJournal of Consumer Research, 1982
- Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research, 1981
- Attitude differentiation and evaluative scales of the semantic differential.Journal of Personality and Social Psychology, 1967
- Three-mode factor analysis.Psychological Bulletin, 1965