The Megaphone Effect: Taste and Audience in Fashion Blogging
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- 1 June 2013
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 40 (1), 136-158
- https://doi.org/10.1086/669042
Abstract
The megaphone effect refers to the fact that the web makes a mass audience potentially available to ordinary consumers. The article focuses on fashioThis publication has 63 references indexed in Scilit:
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