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Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data
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Publications
Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data
Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data
RA
Rick L. Andrews
Rick L. Andrews
TS
T. C. Srinivasan
T. C. Srinivasan
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1 February 1995
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 32
(1)
https://doi.org/10.2307/3152108
Abstract
The authors develop a dynamic consideration set formation model, complementary to the static model developed by Roberts and Lattin (1991). The model does not re...
Keywords
USING SCANNER
CHOICE MODELS
EMPIRICAL CHOICE
SCANNER PANEL
PANEL DATA
STUDYING CONSIDERATION EFFECTS
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Open Access
Cited by 90 articles