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Malcolm McDonald
Malcolm McDonald
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Martin Christopher
Martin Christopher
MB
Margrit Bass
Margrit Bass
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1 January 2003
book
Published by
Springer Nature
https://doi.org/10.1007/978-1-4039-3741-4
Abstract
No abstract available
Keywords
BRAND
BUSINESS-TO-BUSINESS
COMMUNICATION
DISTRIBUTION
MARKET SEGMENTATION
MARKETING
PRICING
RELATIONSHIP MARKETING
STRATEGIC MARKETING
Cited by 20 articles