Business Dancing — the Nature and Role of Interfirm Relations in Business Strategy
- 1 August 1994
- journal article
- Published by SAGE Publications in Asia-Australia Marketing Journal
- Vol. 2 (1), 67-79
- https://doi.org/10.1016/s1320-1646(94)70279-3
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- The Role of Trust and Co‐operation in Marketing Channels: A Preliminary StudyEuropean Journal of Marketing, 1989
- Developing Buyer-Seller RelationshipsJournal of Marketing, 1987
- The Development of Buyer‐Seller Relationships in Industrial MarketsEuropean Journal of Marketing, 1980
- A Theory of Co-operation and CompetitionHuman Relations, 1949