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Publications
Winning at New Products
Home
Publications
Winning at New Products
Winning at New Products
JP
John Preston
John Preston
RC
R. G. Cooper
R. G. Cooper
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1 February 1990
journal article
Published by
JSTOR
in
Journal of the Operational Research Society
Vol. 41
(2)
,
181
https://doi.org/10.2307/2583741
Abstract
No abstract available
Keywords
WINNING AT NEW PRODUCTS
Cited by 33 articles