Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework
Open Access
- 22 May 2007
- journal article
- review article
- Published by Springer Nature in BMC Public Health
- Vol. 7 (1), 88
- https://doi.org/10.1186/1471-2458-7-88
Abstract
Communication and marketing are rapidly becoming recognized as core functions, or core competencies, in the field of public health. Although these disciplines have fostered considerable academic inquiry, a coherent sense of precisely how these disciplines can inform the practice of public health has been slower to emerge.Keywords
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