William Beveridge, the economist whose 1942 report led to the founding of Britain's National Health Service (NHS), famously said that “a revolutionary moment in the world's history is a time for revolutions, not for patching.”1 Given the combination of the global downturn and the time bomb that is health insurance costs, there is no denying that health care in the United States has reached such a moment. This matter is too important to be left to the politicians and policymakers; there is an urgent requirement for professional clinicians to step up and lead the debate.