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Profitability Analysis by Market Segments
Home
Publications
Profitability Analysis by Market Segments
Profitability Analysis by Market Segments
LB
Leland L. Beik
Leland L. Beik
SB
Stephen L. Buzby
Stephen L. Buzby
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1 July 1973
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 37
(3)
,
48
https://doi.org/10.2307/1249946
Abstract
No abstract available
Cited by 22 articles