Evaluation of Conjoint Analysis Results: A Comparison of Methods
Open Access
- 1 February 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 17 (1), 106-112
- https://doi.org/10.1177/002224378001700114
Abstract
Three methods for evaluating conjoint analysis results are described and compared. Each of the methods is applied to a data base that involved three separate conjoint analysis tasks for 249 respondents.Keywords
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