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The Product and the Brand
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Publications
The Product and the Brand
The Product and the Brand
BG
Burleigh B. Gardner
Burleigh B. Gardner
SL
Sidney J. Levy
Sidney J. Levy
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5 October 2012
book chapter
Published by
SAGE Publications
p.
131-140
https://doi.org/10.4135/9781452231372.n13
Abstract
No abstract available
Cited by 42 articles