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Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation
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Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation
Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation
RF
Richard A. Feinberg
Richard A. Feinberg
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1 December 1986
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 13
(3)
,
348-356
https://doi.org/10.1086/209074
Abstract
Four experiments and one study were conducted to test the hypothesis that stimuli associated with spending can elicit spending responses. In all expe
Keywords
SPENDING
STIMULI
CREDIT CARD
ABSENT
CUES
EXPLANATION
SPEED
MAGNITUDE
All Articles
Open Access
Cited by 282 articles