Business Planning for Design and Construction Firms

Abstract

Frequent change and unfamiliar conditions in design and construction markets now force greater attention to business planning. Business strategies generally include: overall purpose and mission; objectives for operations; choices of products and markets; distinctive competencies or capabilities of the firm; critical resources to support these competencies; and competitive advantages. The application of these components of business planning to design and construction markets and firms is presented. Based on these components, business and project planning practices and possible additional relationships between these two activities are presented.