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Technology Diffusion: An Empirical Test of Competitive Effects
Home
Publications
Technology Diffusion: An Empirical Test of Competitive Effects
Technology Diffusion: An Empirical Test of Competitive Effects
HG
Hubert Gatignon
Hubert Gatignon
TR
Thomas S. Robertson
Thomas S. Robertson
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1 January 1989
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 53
(1)
,
35
https://doi.org/10.2307/1251523
Abstract
The authors provide an empirical test of the effects of competition on the adoption of technological innovations by organizations. They follow the conceptualiza...
Keywords
TECHNOLOGY DIFFUSION
COMPETITIVE EFFECTS
EMPIRICAL TEST
TEST OF COMPETITIVE
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Open Access
Cited by 326 articles