Iterative Techniques for Unbiased Rating Scales
Open Access
- 1 June 1965
- journal article
- research article
- Published by SAGE Publications in Quarterly Journal of Experimental Psychology
- Vol. 17 (2), 139-148
- https://doi.org/10.1080/17470216508416423
Abstract
Three iterative techniques for neutralizing the effects of stimulus bias in category rating experiments were examined with a wide variety of stimulus variables. Under all conditions examined, the iterative techniques quickly led to a stable category estimation. This result was obtained for stimulus variables with strong measurement properties, e.g. length and weight; for stimulus variables with only ordinal properties, e.g. emery papers; and for stimulus variables with only nominal properties, where an ordered set is obtained only in the course of the category scaling, e.g. female profiles.Keywords
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