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Information Content in U. S. and Australian Television Advertising
Home
Publications
Information Content in U. S. and Australian Television Advertising
Information Content in U. S. and Australian Television Advertising
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Grahame R. Dowling
Grahame R. Dowling
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1 January 1980
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 44
(4)
,
34
https://doi.org/10.2307/1251227
Abstract
The information content of Australian television advertisements is assessed in an operational replication of an empirical study of U. S. television advertising....
Keywords
INFORMATION CONTENT
AUSTRALIAN TELEVISION ADVERTISING
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Open Access
Cited by 62 articles