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Richness Curves for Evaluating Market Segmentation
Home
Publications
Richness Curves for Evaluating Market Segmentation
Richness Curves for Evaluating Market Segmentation
TN
Thomas P. Novak
Thomas P. Novak
JL
Jan de Leeuw
Jan de Leeuw
BM
Bruce MacEvoy
Bruce MacEvoy
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1 May 1992
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 29
(2)
,
254
https://doi.org/10.2307/3172574
Abstract
No abstract available
Keywords
RICHNESS CURVES
EVALUATING MARKET SEGMENTATION
CURVES FOR EVALUATING
Cited by 14 articles