Visual metaphors in the representation of communication technology

1 March 1990

journal article
research article
Published by Taylor & Francis in Critical Studies in Mass Communication

Vol. 7 (1), 37-47
https://doi.org/10.1080/15295039009360162

Abstract

This article examines the role of metaphors in communicating social values associated with new communication technology, through an analysis of magazine advertisements for computing and advanced telecommunications products and services. Particular attention is paid to visual metaphors in those texts. The article discusses the implications of the findings for the study of visual metaphors in advertising and research on technology policy discourse.

Keywords

This publication has 8 references indexed in Scilit:

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