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The People Look at Commercials: A Study of Audience Behavior
Home
Publications
The People Look at Commercials: A Study of Audience Behavior
The People Look at Commercials: A Study of Audience Behavior
GS
Gary A. Steiner
Gary A. Steiner
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1 January 1966
journal article
Published by
University of Chicago Press
in
The Journal of Business
Vol. 39
(2)
,
272
https://doi.org/10.1086/294852
Abstract
No abstract available
Keywords
AUDIENCE BEHAVIOR
PEOPLE LOOK
STUDY OF AUDIENCE
LOOK AT COMMERCIALS
Cited by 22 articles