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Growing segmentation trees for strategic advantage
Home
Publications
Growing segmentation trees for strategic advantage
Growing segmentation trees for strategic advantage
TB
Timothy Bock
Timothy Bock
CS
Chris Styles
Chris Styles
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30 April 2002
journal article
Published by
Elsevier
in
Business Horizons
Vol. 45
(2)
,
17-22
https://doi.org/10.1016/s0007-6813(02)00183-0
Abstract
No abstract available
Keywords
STRATEGIC ADVANTAGE
GROWING SEGMENTATION TREES
TREES FOR STRATEGIC
Cited by 3 articles