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An Appraisal of Markov Brand-Switching Models
Home
Publications
An Appraisal of Markov Brand-Switching Models
An Appraisal of Markov Brand-Switching Models
AE
A. S. C. Ehrenberg
A. S. C. Ehrenberg
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1 November 1965
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 2
(4)
,
347
https://doi.org/10.2307/3149481
Abstract
No abstract available
Cited by 36 articles