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The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry
Home
Publications
The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry
The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry
MK
Masaaki Kotabe
Masaaki Kotabe
DD
Dale F. Duhan
Dale F. Duhan
DS
David K. Smith
David K. Smith
RW
R. Dale Wilson
R. Dale Wilson
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1 January 1991
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 55
(1)
,
26
https://doi.org/10.2307/1252201
Abstract
No abstract available
Cited by 58 articles