The surfaces of fine powder samples of MgO, CaO and SrO have been characterized by the diffuse reflectance technique over the wavelength range 200–2000 nm. Spectra due to F+s centres (electron in surface anion vacancy), SH centres (F+s centre with nearby —OH group) and adsorbed O–2 species have been identified. In powders which have been freed from surface contaminants fluorescences exist which can be quenched by O2, H2O or CO2. These fluorescences are interpreted as due to the presence of surface states which create an “effective” band gap at the oxide surfaces at significantly lower energies than the band gaps typical of the bulk oxides.