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Publications
Ethics in Marketing Research: Their Practical Relevance
Home
Publications
Ethics in Marketing Research: Their Practical Relevance
Ethics in Marketing Research: Their Practical Relevance
AT
Alice M. Tybout
Alice M. Tybout
GZ
Gerald Zaltman
Gerald Zaltman
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1 November 1974
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 11
(4)
,
357
https://doi.org/10.2307/3151282
Abstract
No abstract available
Keywords
PRACTICAL RELEVANCE
ETHICS IN MARKETING RESEARCH
Cited by 46 articles