Rankings
Publications
Search Publications
Cited-By Search
Sources
Publishers
Scholars
Scholars
Top Cited Scholars
Organizations
About
Login
Register
Home
Publications
The Venture Team: A New Concept in Marketing Organization
Home
Publications
The Venture Team: A New Concept in Marketing Organization
The Venture Team: A New Concept in Marketing Organization
RH
Richard M. Hill
Richard M. Hill
JH
James D. Hlavacek
James D. Hlavacek
Publisher Website
Google Scholar
Add to library
Cite
Download
Share
Download
1 July 1972
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 36
(3)
,
44
https://doi.org/10.2307/1251039
Abstract
An increasing number of large corporations are using venture teams to manage new product innovations from idea conception to full commercialization. A field stu...
Keywords
VENTURE TEAM
NEW CONCEPT
MARKETING
INNOVATIONS
TEAMS
LARGE CORPORATIONS
STU
USING VENTURE
All Articles
Open Access
Cited by 49 articles