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Environmental Information Systems for Strategic Marketing Planning
Home
Publications
Environmental Information Systems for Strategic Marketing Planning
Environmental Information Systems for Strategic Marketing Planning
WK
William R. King
William R. King
DC
David I. Cleland
David I. Cleland
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1 October 1974
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 38
(4)
,
35
https://doi.org/10.2307/1250389
Abstract
No abstract available
Keywords
MARKETING PLANNING
STRATEGIC MARKETING
ENVIRONMENTAL INFORMATION SYSTEMS
Cited by 23 articles