The Effect of Advertising on the Total Consumption of Alcoholic Drinks in the United Kingdom: Some Econometric Estimates
- 1 April 1982
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 1 (2), 105-117
- https://doi.org/10.1080/02650487.1982.11104841
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- An Econometric Analysis of Total Demand For Alcoholic Beverages in the U.K., 1956-75Journal of Industrial Economics, 1980
- Econometric Measurement of the Duration of Advertising Effect on SalesJournal of Marketing Research, 1976
- Advertising and the aggregate demand for cigarettesEuropean Economic Review, 1975
- Advertising and Inter-Industry Competition: Testing a Galbraithian HypothesisJournal of Industrial Economics, 1974
- Seasonal Adjustment and Relations between VariablesJournal of the American Statistical Association, 1974
- Rates of Amortization of Advertising ExpendituresJournal of Political Economy, 1971