Rankings
Publications
Search Publications
Cited-By Search
Sources
Publishers
Scholars
Scholars
Top Cited Scholars
Organizations
About
Login
Register
Home
Publications
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Home
Publications
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Managing Brand Equity: Capitalizing on the Value of a Brand Name
DS
Daniel C. Smith
Daniel C. Smith
DA
David A. Aaker
David A. Aaker
Publisher Website
Google Scholar
Add to library
Cite
Download
Share
Download
1 April 1992
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 56
(2)
https://doi.org/10.2307/1252048
Abstract
No abstract available
Cited by 147 articles