Rankings
Publications
Search Publications
Cited-By Search
Sources
Publishers
Scholars
Scholars
Top Cited Scholars
Organizations
About
Login
Register
Home
Publications
The Role of Normative Political Ideology in Consumer Behavior
Home
Publications
The Role of Normative Political Ideology in Consumer Behavior
The Role of Normative Political Ideology in Consumer Behavior
David Crockett
David Crockett
MW
Melanie Wallendorf
Melanie Wallendorf
Publisher Website
Google Scholar
Add to library
Cite
Download
Share
Download
Download
Download PDF
Download
1 December 2004
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 31
(3)
,
511-528
https://doi.org/10.1086/425086
Abstract
This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior
Keywords
BLACK
NORMATIVE POLITICAL IDEOLOGY
CONSUMER BEHAVIOR
IDEOLOGY IN CONSUMER
All Articles
Open Access
Cited by 195 articles