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Construct Validity: A Review of Basic Issues and Marketing Practices
Home
Publications
Construct Validity: A Review of Basic Issues and Marketing Practices
Construct Validity: A Review of Basic Issues and Marketing Practices
JP
J. Paul Peter
J. Paul Peter
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1 May 1981
journal article
review article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 18
(2)
,
133
https://doi.org/10.2307/3150948
Abstract
No abstract available
Cited by 436 articles