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Are Three-Point Scales Always Good Enough?
Home
Publications
Are Three-Point Scales Always Good Enough?
Are Three-Point Scales Always Good Enough?
DL
Donald R. Lehmann
Donald R. Lehmann
JH
James Hulbert
James Hulbert
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1 November 1972
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 9
(4)
,
444
https://doi.org/10.2307/3149313
Abstract
No abstract available
Cited by 54 articles