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Meet the “Workwife”
Home
Publications
Meet the “Workwife”
Meet the “Workwife”
SM
Suzanne H. McCall
Suzanne H. McCall
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1 July 1977
journal article
research article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 41
(3)
,
55-65
https://doi.org/10.1177/002224297704100306
Abstract
Combining two major societal roles — being a housewife and working outside the home — has created a new lifestyle which has revolutionary implications for marketing.
Keywords
MARKETING
SOCIETAL
REVOLUTIONARY
MEET
HOUSEWIFE
NEW LIFESTYLE
WORKWIFE
COMBINING TWO MAJOR
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Open Access
Cited by 7 articles