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Conditions for a Picture-Superiority Effect on Consumer Memory
Home
Publications
Conditions for a Picture-Superiority Effect on Consumer Memory
Conditions for a Picture-Superiority Effect on Consumer Memory
TC
Terry L. Childers
Terry L. Childers
MH
Michael J. Houston
Michael J. Houston
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1 September 1984
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 11
(2)
,
643-654
https://doi.org/10.1086/209001
Abstract
Based on three explanations of imagery effects on memory, hypotheses regarding the conditions under which pictorial ads are or are not remembered bet
Keywords
MEMORY
MEMORABILITY
NAMES
STIMULI
VERBAL
PICTURE
EXPLANATIONS
IMMEDIATE
INFERIOR
REMEMBERED
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Cited by 388 articles