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Word-of-Mouth Processes in the Diffusion of a Major Technological Innovation
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Publications
Word-of-Mouth Processes in the Diffusion of a Major Technological Innovation
Word-of-Mouth Processes in the Diffusion of a Major Technological Innovation
JC
John A. Czepiel
John A. Czepiel
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1 May 1974
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 11
(2)
,
172
https://doi.org/10.2307/3150555
Abstract
No abstract available
Cited by 87 articles