The Devaluation Effect: Activating a Need Devalues Unrelated Objects: Figure 1
- 1 March 2003
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (4), 463-473
- https://doi.org/10.1086/346243
Abstract
It is commonly assumed that an object capable of satisfying a need will be perceived as subjectively more valuable as the need for it intensifies. FoKeywords
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